0:00 – 0:20 (20 min) — Commercial Mindset Shift

• Difference between editorial vs commercial

• Understanding:

  • E-commerce vs Campaign vs Lookbook vs Social Ads

• What brands actually need:

  • Clean lighting

  • Consistency

  • Versatility

  • Space for text (this is where most photographers fail)

0:20 – 0:40 (20 min) — Portfolio Audit (Live)

• Break down:

  • Weak portfolios vs bookable portfolios

• Identify:

  • Over-stylization

  • Lack of cohesion

  • No brand narrative

• Show how to:

  • Convert “random shoots” into structured portfolio sets

0:40 – 1:00 (20 min) — Shoot Strategy

Each photographer plans:

• 3 deliverables:

  1. E-commerce clean shot

  2. Commercial lifestyle image

  3. Campaign hero image

• Define:

  • Lighting approach

  • Model direction

  • Framing for usage (web banners, ads, etc.)

1:00 – 1:15 (15 min) — Lighting Setup Demo

• Clean commercial lighting:

  • Key light + fill

  • Shadow control

• Why brands prefer:

  • Predictability over experimentation

1:15 – 1:45 (30 min) — Guided Shooting (Model 1)

Model 1 = E-commerce + Clean Brand Look

Photographers rotate through:

• Shooting:

  • Full body

  • Mid-length

  • Detail shots

• Emphasis:

  • Symmetry

  • Garment clarity

  • Consistency across frames

1:45 – 2:00 (15 min) — Real-Time Correction

• Adjust:

  • Angles

  • Lighting ratios

  • Model posture

• Teach:

  • Micro-direction (hands, chin, posture)

LUNCH BREAK (20 MIN) — 2:00 – 2:20

Reset mentally. No instruction. This is intentional.

2:20 – 2:35 (15 min) — Advanced Lighting

• Transition into:

  • More dimensional lighting

  • Shadow shaping

• Still commercial—but elevated

2:35 – 3:05 (30 min) — Guided Shooting (Model 2)

Model 2 = Campaign + Lifestyle Energy

Photographers focus on:

• Movement

• Emotion

• Brand storytelling

• Negative space for ad copy

3:05 – 3:20 (15 min) — Creative Direction

• Teach:

  • How to direct like a campaign photographer

• Posing language:

  • “Sell the garment”

  • “Sell the lifestyle”

3:20 – 3:35 (15 min) — Image Selection

• How to choose:

  • What clients want vs what you like

• Kill:

  • Redundant images

  • Weak frames

3:35 – 3:50 (15 min) — Commercial Retouching Approach

• Clean skin vs over-retouching

• Color consistency across images

• Delivering a “brand look”

3:50 – 4:00 (10 min) — Portfolio Assembly

• Sequence images like a campaign

• Build:

  • Mini “brand story” set

• Where to place images:

  • Website

  • PDF portfolio

  • Instagram (strategically, not randomly)