Behind-the-Scenes (BTS) Content
At SHAMAYIM Studios, BTS content is an essential part of documenting the creative process. The BTS images and videos we value are inspired by the approaches of legendary assistants who worked alongside Peter Lindbergh and Richard Avedon—capturing the energy, nuance, and intimacy of a fashion shoot without ever competing with the final editorial images.
Preferred BTS content should be:
Cinematic and editorial in style: Each frame should feel like it belongs in a story, with thoughtful composition, natural yet dynamic lighting, and a sense of motion that mirrors the energy on set.
Shamayim-focused: The subject is always the creative process itself—documenting Shamayim at work, his interactions with talent, and the unfolding of the production.
Process-driven, first-person perspective: Shots and video should convey the experience from the assistant’s point of view—immersive, intimate, and observational—rather than staged or posed.
Complementary, never competing: BTS content exists to enhance the narrative of the production. It should never overshadow or mimic the final editorial images but provide insight into the artistry, decisions, and craft behind the scenes.
In essence, we seek BTS work that is as much a creative extension of the shoot as the final images—cinematic, thoughtful, and distinctly editorial, capturing the world through Shamayim’s lens as it unfolds in real time.