The Subconscious Mind: Unlocking Creative Power
As an artist, photographer, and creative director, I’ve learned that the true canvas is not always the backdrop, the model, or even the light—it is the mind. Joseph Murphy, in The Power of Your Subconscious Mind, revealed something that has reshaped how I approach my art, my life, and my purpose: our subconscious is the most powerful creative instrument we will ever possess.
Most of us live only from the surface of thought. We rely on logic, on circumstance, on what we can see and touch. But Murphy reminds us that the unseen world—our beliefs, our imagination, the convictions we hold deep within—creates the seen. What we impress upon the subconscious with faith, emotion, and repetition inevitably manifests in reality.
For me, this has never been just theory. Every editorial I’ve envisioned, every creative empire I’ve built, began first as a vivid inner picture. Long before the cameras, the locations, or the luxury fabrics—there was a moment of stillness where I closed my eyes and saw it. I felt it. I believed it already existed. That is the art of impressing the subconscious.
Murphy teaches us that we must move past doubt and fear, because these too are suggestions to the subconscious. If you dwell on lack, you reproduce lack. If you dwell on abundance, beauty, power, and mastery—you create them. The subconscious does not argue; it accepts. And so, every thought is a seed.
This is why I guard my imagination carefully. I choose to plant images of luxury, of divine creativity, of human beings illuminated in their most powerful state. When I create, I am not simply producing fashion photography—I am demonstrating the principle that imagination, fueled with faith, becomes form.
Murphy once said, “The law of life is the law of belief.” And belief is not a wish—it is the quiet knowing that what you have conceived in the mind is already yours. For creatives, this is the ultimate key. Whether you are a photographer, designer, model, or artist: the world you want to inhabit must be claimed inwardly before it can appear outwardly.
So I ask you—what are you feeding your subconscious? What images, what ideas, what feelings do you impress upon it daily? Your success, your art, your destiny are not determined by chance or circumstance, but by the inner gallery of the mind.
Create within first. Believe with totality. And watch as the unseen paints your reality with colors more vivid than you could have ever imagined.
— SHAMAYIM
