Sculpting a Icon: How I Would Develop and Manage a New Face Model to Success in 2025

If I was to manage and develop a new face model in 2025 this would be my strategy. Discovering and shaping a “new face” is more than finding beauty—it’s about sculpting legacy. As someone who has built an empire around visual storytelling and the elevation of global aesthetics, I approach model development as both an art form and a sacred responsibility. A new face is not merely a model—they are a brand, a canvas, a muse, and a future icon.

1. Foundation: Identity Before Image

Before the first photo is taken, I dive deep into the essence of the model. Who are they when the lights are off? What do they value, fear, love, or aspire toward?
In 2025, authenticity is the new luxury. Audiences and brands crave depth behind beauty. My first step is guiding a model to define their narrative. I work with them to identify what makes them unforgettable beyond aesthetics—culture, intellect, voice, values, and perspective.

Questions I ask:

  • What do you want to say through your image?

  • How do you want to make people feel when they see your work?

  • What kind of brands and causes align with your identity?

This becomes the foundation for everything we build.

2. Vision Crafting: Editorial Over Exposure

Exposure without direction is noise. I create a curated plan that positions the model within specific editorial universes—beauty, avant-garde fashion, commercial luxury, or culturally rooted storytelling.

Within SHAMAYIM Studios and SSI LLC (my conglomerate), I personally direct photoshoots that reveal the model’s highest aesthetic potential. I do not chase trends—I build timeless imagery that elevates them beyond seasonal demand.

Each editorial becomes a strategic statement. These visuals serve as bait for the type of clients, stylists, and casting directors we want to attract.

3. Elite Team Assembly

Behind every successful model is a visionary circle. I surround the new face with my most trusted creatives:

  • Hair & Makeup: Artists who understand the model’s bone structure, skin tone, and brand identity.

  • Stylists: Curators who pull looks that speak to high-end markets—not fast fashion.

  • Producers: Detail-driven minds who manage schedules, logistics, and strategy.

  • Mentors: I pair them with established muses and industry insiders to sharpen their instincts and etiquette.

This team becomes the model’s mirror and shield—a divine order that helps them ascend with both grace and power.

4. Presence & Poise: Media Training in a Digital World

In 2025, modeling is as much about speaking and storytelling as it is about standing still. I provide one-on-one media coaching to refine:

  • Interview skills

  • Runway walk

  • Social presence strategy

  • Spiritual and mental resilience

We also craft a distinct social media aesthetic: luxury, mystery, intellect, or cultural sophistication—whatever aligns with their personal narrative.

No TikTok dances here—every post is part of a refined gallery that whispers: icon in the making.

5. Casting & Campaign Strategy

Once the model has the right portfolio, story, and poise, I personally direct the casting process. We don’t submit them everywhere—we submit them exactly where they belong.

I leverage my relationships with:

  • Luxury designers

  • Artistic directors

  • Niche independent labels

  • Global publications

  • Cinematic and lifestyle campaigns

Each booking must either elevate their profile, expand their creative voice, or place them in front of new elite markets.

6. International Development: Cultivating Global Presence

I believe in crafting models who aren’t just stars in New York or Paris—but sovereigns on every continent. With our photo expeditions and partnerships in places like Cairo, Paris, Ethiopia, and Japan, I expose the model to international beauty codes and global audiences early in their career.

We make them culturally multilingual—visually and emotionally. This ensures their beauty resonates globally.

7. Management with Soul

I do not manage models like products—I guide them like visionaries. Their mental health, spiritual balance, and artistic growth are as important as their booking calendar.

In 2025, success is not just how many shows or covers they do, but how whole they feel while doing it. I ensure they are not just seen, but remembered—not just desired, but respected.

Final Word

To develop a model in 2025 is to sculpt a modern icon. It is equal parts strategy, art, intuition, and reverence. I don't just help them walk into rooms—I make sure the world never forgets they were there.

If you're the kind of face who’s ready to be developed—not for the season, but for legacy—then you may already be standing at the altar of greatness.

With intention and fire,

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How I Booked My First $10,000 Client — and Used That Strategy to Elevate My Value

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The Earnings Landscape for “New Face” Models in NYC, 2025